For the Needingworth Festival’s 25th anniversary year we wanted something special, a brand that took us back to our roots and celebrated some of the best-loved acts we’ve had from down the years. We settled on ‘REWIND’, complete with cassette stylings as a nod to our mid-90s roots.

Commercially NFEST REWIND was a huge success, attracting our first ever festival sponsors and tripling advertising and associated income compared to recent years.