Promotional campaign for NFEST18
As a member of the organising committee for the annual Needingworth Community Music Festival in Cambridgeshire, I run our social media channels and develop content to engage our key audiences.
I designed this branding collateral and social postcard campaign to advertise our first 8 confirmed acts this year, with announcements scheduled daily to build awareness. Reach was up 3000% in the 28 day period around the campaign (compared to the previous) with over 1,400 post engagements. I attribute the consistent scheduling of posts and giving our acts quality, sharable content to promote through their own networks for this success.